WEBSITE DESIGN & SEO for INVESTMENTS GROUP

UI/UX DESIGN, WEB DESIGN, BRANDING GUIDELINES, GOOGLE ANALYTICS

OVERVIEW

Investments Group, a London-based job recruitment agency, was looking to elevate their brand and accelerate their business' growth using online tools.
This was our second project for the Investments Group owners, so we had already established effective communication and knew how to best meet their needs and goals: in this case, a beautiful, bespoke website that would attract a stream of new leads calling their recruiters.
Before we started any work online, we produced complete design mockups that included the approved core content and SEO strategy.
As a result, when we built the new website, it represented the company effectively and to this day still receives lots of good feedback from visitors. With leads converting into clients and growth of industry network, our work has clearly translated into building a credible brand online.

CHALLENGE

Despite being in business for a while, Investments Group didn't have an established internet presence. All their leads came from classifieds, direct marketing and word-of-mouth. This sustained the company but wasn't enough to propel them into the next level of growth and lead generation.
The founders knew they needed an internet platform that flawlessly represented their services online. Also, to successfully manage the new source of traffic and growing client base, the website had to be easy to update with new content and optimised for search engines.

SOLUTION

We focused on creating a light and clean design that represented the transparency and quality of services that Investments Group offered their clients.
By including a simple and hassle-free Content Management System, we enabled fast and cost-effective updates. Connecting their new site to Google Analytics enabled us to measure traffic and understand the behaviours of visitors to the site.

OUTCOME

The images and copy represent the brand’s identity, and the bright and bluish layout of the website improves user experience and navigation.
Thanks to a careful selection of content we were focused on relevant keywords and improved searchability in Google. This is crucial for the planned next phase of optimisation, which will take place in the upcoming months.
We were entrusted with the site administration, effectively making it more affordable and hassle-free for Investments Group. In the long term, this will build a mutually beneficial and strong relationship.

CLIENT FEEDBACK

"Again delivered great design. Best customer service. I strongly recommend Michael for any internet marketing tasks, helped me several times. Wordly and timely."

NetSwifter clients – Bogdan B.
Bogdan Boisan Founder Investments Group Ltd.

DETAILS

  • Website responsive across desktop, tablet and mobile devices
  • Bespoke design and branding guidelines
  • On-site SEO and Google Analytics setup
  • Coded using HTML 5 and CSS on WordPress platform
  • CMS (Content Management System) + training