WEBSITE DESIGN & SEO for INVESTMENTS GROUP

SEO, GOOGLE ANALYTICS, WEBSITE DESIGN, BRANDING GUIDELINES

OVERVIEW

Investments Group is a London-based job recruitment agency that was looking to elevate their brand and accelerate business' growth using the internet.
This was our second project for Investments Group owners, so we already established effective communication and knew well how to meet their needs and goals best- a beautiful, bespoke website that will drive a stream of new leads calling their recruiters.
Before we even started any work online, we had complete design mockups including the core content and SEO strategy- all gathered and approved.
Now the new website represents the company effectively and receives a lot of good feedback. This clearly translates into building a credible online brand and websites visitors converting into real clients and growth of industry network.

CHALLENGE

Despite being on the market for a while already, Investments Group didn't have an internet presence yet. All the leads came from classifieds, direct marketing and word-of-mouth. This allowed to sustain the company but wasn't enough to jump into the next level of growth and lead generation.

Founders knew that to do this an online platform representing their services online must be in place and flawless. Also, to successfully manage the new source of traffic and growing client base, the website must be easy to update, develop new content and optimise for search engines.

SOLUTION

We focused on composing light and clean design representing transparency and quality of services that Investments Group offers to their clients.
A simple and hassle-free Content Management System included in the project will enable faster and more cost-effective updates and adding new job offers in the future.
Connecting new site with Google Analytics will also enable to measure the traffic and understand the behaviours of visitors on the site.

OUTCOME

Images and copy represent brands identity and bright and bluish layout of the website improves user experience and navigation.
Thanks to a careful selection of content we were able to focus relevant keywords and improve searchability in Google. This will be crucial for already planned the next phase of optimisation website in the upcoming months.
We were entrusted in administrating the site, which will be effectively more affordable and hassle-free for Investments Group and in the long-term will build an advantageous and strong relationship.

CLIENT FEEDBACK

"Again delivered great design. Best customer service. I strongly recommend Michael for any internet marketing tasks, helped me several times. Wordly and timely."

bogdan
Bogdan Boisan Founder Investments Group Ltd.

DETAILS

  • Website responsive across desktop, tablet and mobile devices
  • Bespoke website design and branding guidelines
  • On-site SEO and Google Analytics setup
  • Coded using HTML 5 and CSS on WordPress platform
  • CMS (Content Management System) + training