WEBSITE DESIGN AND SEO for BRITISH UNIVERSITY

SEO, WEBSITE DESIGN, WEB DEVELOPMENT, CONTENT DEVELOPMENT

OVERVIEW

British University is an educational consultancy based in London, that provides international students with mentoring and funding support.

The founder of British University contacted us looking for help with his business’ web presence. This wasn't our first job in the educational sector, but it was the first site we designed from scratch for this type of client.

Some materials like the logo and core content were available from the start, so we used that as the basis for building what came next. We designed the entire website and created solid, SEO-friendly cornerstone content.

With their new online platform, British University is now able to take full advantage of digital tools to enrol new students, update their course database and strengthen their industry connections and reputation. After delivering this site, the founder of BU entrusted me with another project, a website that’s already under development.

CHALLENGE

British University is a complex business that interacts with long-established educational institutions, British colleges and international students. This called for a traditional and content-heavy design that was also sleek, lively and easy to navigate.

Operating mainly from word of mouth and via institutions, BU didn't have much of a web presence before they approached us, so it was on us to ensure they looked great online, with an offering that felt credible. We also needed to bring in high-quality visitors targeted through SEO. This required a significant amount of content development, keywords and custom plugins.

SOLUTION

Developed in close collaboration with the client and a focus group, the site we developed was attractive to users and intuitive to use. On the business side, admins found they could fully utilise the back-end with ease in the ways they required.

The project included an early-on SEO setup package, which built up search engine ranking using multiple techniques including integration with Google Analytics and custom plugins.

OUTCOME

The new website is already having a positive impact on the business.British University found they had a significant number of visitors even in the early stages of launch. Thanks to Google Analytics, they are able to measure and analyse site traffic to their advantage. BU admins can now enrol new students online and are able to update the site on a daily basis.

Immediately after delivering this project, the founder of BU hired us to develop a new site for another project, indicating his satisfaction with our work. We will include it in the portfolio as soon as it's finished.

CLIENT FEEDBACK

"Worth its price! Amazing 'hands-on' approach and 110% support. They're already developing website for my other business."

NetSwifter clients – Bogdan B.
Bogdan Boisan Founder British University

DETAILS

  • Website responsive across desktop, tablet and mobile devices
  • Cornerstone content development, SEO setup, Google Analytics
  • Bespoke website design and custom plugins
  • CMS (Content Management System)
  • Coded using HTML 5 and CSS on WordPress platform